The Better agency helped make a social video and get free placements on federal TV channels and billboards in Moscow, Nizhny Novgorod, Krasnodar, Volgograd, Yekaterinburg, Perm, Omsk, Khabarovsk, Ufa, Novosibirsk, Krasnoyarsk, and Kurgan.
Social and environmental food sharing technology has been the main focus of Foodbank Rus since its foundation. The fund was the first food sharing organization in the country and has been developing this technology for over a decade now: it receives high-quality food and products from businesses and gives them away to people in difficult situations. Foodbank Rus accounts for over 90% of food sharing volumes in the charity sector; the fund has distributed over 50 mln kg of food and helped hundreds of thousands of families and pensioners since its foundation.
Yulia Nazarova, President of the Charity Foundation Foodbank Rus: “We wanted to talk about food sharing and demonstrate how Foodbank Rus operates through simple metaphors and images: we donate tons of products to people in need, and also prevent food waste every day. We hope to attract more volunteers and monetary donations through this advertising campaign. Delivery of each set of food for one family costs the fund about 100 rubles. Supporting the food sharing development means increasing your general level of well-being and quality of life.”