Charity Foundation Foodbank Rus and X5 Group summarized their joint project Basket of Kindness: they managed to donate over 522 tons of food to people in need in 2022, which is almost 1.5 times more than in 2021.
The social project Basket of Kindness was launched by Foodbank Rus and X5 Group back in 2015 in order to provide food help via food drive. Foodbank Rus provides infrastructural support for Basket of Kindness: from collecting and packaging food by an extensive volunteer community to transporting and distributing food help through a network of its own food banks, partner NPOs, and social protection authorities.
In its turn, X5 Group was the first among Russian retailers to build an infrastructure for holding food marathons and continues to develop it, thus enabling customers to donate food to Foodbank Rus volunteers online or directly in the store for the benefit of people in need and homeless animals. X5 Group regularly makes additional food donations from its own funds as part of Basket of Kindness.
295 tons of food were collected during 17 food marathons that were held in Pyaterochka and Perekrestok stores in 2022. Almost 13 tons of food were purchased using funds donated by charity givers on корзинадоброты.рф. X5 donated 210 tons as its own donation, adding the missing food for a complete basic diet to each set. A large manufacturer donated another 4 tons of food.
A total of 199,156 people from 40 regions of Russia received “baskets of kindness” last year: large families and pensioners in difficult life situations, doctors, and refugees. Over 145 thousand customers of 6,093 Pyaterochka and Perekrestok stores became charity givers. The project would have been impossible without volunteers: over 13 thousand volunteers from Foodbank Rus and 1,439 employees of the retail chains participated in the Basket of Kindness marathons.
The Basket of Kindness project has been helping not only people, but also animals for several years now: over 6 thousand dogs and cats in 17 shelters in Moscow and the Moscow region, St. Petersburg, Rostov-on-Don, Chelyabinsk, Yekaterinburg , Perm, Izhevsk, Kazan, Volgograd, Saratov, Krasnoyarsk, Novosibirsk, Tomsk and other regions received almost 21 tons of feed in 2022.